Just concluded 2014 FIFA world Cup in Brazil presented a challenge to groups who held rights to broadcast games worldwide. ESPN had rights to English-language broadcasting in the United States and ESPN, ESPN2 and ABC together managed to broadcast all 64 games live. Not only that all games were also available on smartphones, laptops and tablets too. ESPN3 charged a fee for each subscriber to carry games on streaming media and Internet based devices were able to watch all games live.
This sets a precedent for how future games are broadcast. With more and more people are using mobile devices such as smartphones and tablets, demand for streaming live will be enormous. Major League Baseball as well as National Football League games will be streamed on smart devices in the future. The Major League Baseball Advanced Media known as BAM is expecting to generate more than 80 percent of its annual revenue from live streaming. In TV broadcasting a 30 second delay is advised in order to avoid objectionable material. Within the same time period live broadcasting will be available on devices capable of catching live streaming. This will change the way we watch TV programming in coming years.