Marketing is the pulsating heart of any thriving business venture playing an important role in total functioning and development. It lets consumers know about the product, inducts trust over time, fills in gaps between companies and their customers otherwise would be there. Without having a well-planned strategic marketing plan, even some most innovative and revolutionary product or service can severely grapple to find an appropriate audience or market that is in need of its appreciation. Herb Kimble, director and producer as well as founder of the popular streaming network UrbanFlixTV, says, “Marketing is not just about creating demand—it’s about telling a story that resonates with your audience and aligns with their needs.”.
One of the most critical and fundamental functions of marketing is to place a brand solidly in the minds and perception of consumers. In a very important way, effective marketing ensures that the core values of the brand, its mission statement, and its uniqueness are communicated powerfully to the target audience. Herb Kimble puts this well by saying, “A great marketing strategy doesn’t only sell products; it establishes a brand identity that the consumers can trust and recognize, creating a relationship that will last.” In the very competitive marketplace of today, an identity is absolutely necessary for succeeding and being noticed. Without well-defined and strong identity, even products of the best quality may sadly be overlooked in the sea of choices found in the crowded marketplace.
Not only does good marketing allow companies to build a strong and unique presence, but it also allows them to change over time in response to shifting customer expectations. To be clear, customer wants and behaviors do not remain the same over time. Instead, they shift and change over time in response to shifting trends, changing technology, and even shifts in society at large that influence how people think and behave. “Data and analytics, for example, enable businesses to monitor trends and customer behavior, so strategies are continually relevant and effective,” says Kimble. A data-driven approach thus helps a business to continually optimize its marketing campaigns as well as adjust its message so that it closely aligns with customer wants and desires.
Digital marketing has significantly transformed how businesses interact and communicate with their target audiences. Email marketing campaigns and content marketing strategies, in addition to social media, are something that businesses need to use in order to reach a much wider and diverse audience at a relatively low cost. Using these innovative approaches, companies can have a constant conversation and dialogue with customers, which eventually creates trust and loyalty between the business and its customers. Herb Kimble highlights this amazing and transformative potential when he says, “The power of online platforms is transformative. They enable businesses to engage directly with customers and create meaningful relationships.”
Marketing is equally vital for businesses because it makes them grow and innovative. The right way of using a marketing strategy does not only raise the sale numbers but also challenges companies to stay ahead of the new trend in the industry.