Chipmunks

Ross Bagdasarian Sr. spent $190 of his last $200 in 1958 to buy a state-of-the-art tape recorder that can playback at various speeds. He recorded “Christmas Don’t Be Late” with a fictitious group known as Chipmunks who sang with a high pitched obscure voice. The song later became the No. 1 Billboard chart, sold over four million copies and created the now famous three Chipmunks: Alvin, Simon and Theodore. Today, Chipmunks is a family owned business based in Montecito, California. Ross Bagdasarian Jr. with his wife now owns the right to the Chipmunks empire.

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Over the years, Chipmunks popularity came in waves. However, Fox bought the three characters in 2007 and this resulted in creating three hit movies: Alvin and the Chipmunks, Squeakquel, and Chipwrecked. Besides the major movies, there are many other productions, a TV series, several movies on DVDs and other merchandize. The company is also exploring an idea to make a live show that can travel around the world.

The current owners are very involved with the business and tightly control the branding of Chipmunks. Once they refused a proposal to manufacture and market a sugary cereal using the brand name. The owners are also involved in several law suits to protect the brand from exploitation.

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