Chipmunks

Ross Bagdasarian Sr. spent $190 of his last $200 in 1958 to buy a state-of-the-art tape recorder that can playback at various speeds. He recorded “Christmas Don’t Be Late” with a fictitious group known as Chipmunks who sang with a high pitched obscure voice. The song later became the No. 1 Billboard chart, sold over four million copies and created the now famous three Chipmunks: Alvin, Simon and Theodore. Today, Chipmunks is a family owned business based in Montecito, California. Ross Bagdasarian Jr. with his wife now owns the right to the Chipmunks empire.

Over the years, Chipmunks popularity came in waves. However, Fox bought the three characters in 2007 and this resulted in creating three hit movies: Alvin and the Chipmunks, Squeakquel, and Chipwrecked. Besides the major movies, there are many other productions, a TV series, several movies on DVDs and other merchandize. The company is also exploring an idea to make a live show that can travel around the world.

The current owners are very involved with the business and tightly control the branding of Chipmunks. Once they refused a proposal to manufacture and market a sugary cereal using the brand name. The owners are also involved in several law suits to protect the brand from exploitation.

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